
I peruse Linkedin every now and then just to see what’s happening and see if there are any graphic artist jobs I might want to apply for. Honestly, I don’t really want to do that again, I just like to see what’s available. And almost every time I go on Linkedin, or get a message from someone, it feels smarmy, like everyone is trying to sell me something instead of just being genuine and offering authentic advice.
I recently connected with someone I didn’t know. I accepted their connection request, and they immediately wanted to “hop on a call” with me to discuss their services. Seriously? I don’t even know who the hell you are. Leave me alone.
This just perpetuated the feeling of cringe I get every time I surf that platform. And I had no idea it was so bad. I thought I was the only one. And then I went looking for “Linkedin cringe memes” on Google Images one day. I was instantly surprised, to say the least. I absolutely had no idea.
There are thousands of memes, videos, websites and articles on how cringe Linkedin has become. Apparently, I am not the only one that feels this way, but it was quite satisfying to come to the realization that there was in fact, something seriously off about Linkedin.
LinkedIn has become the digital land of self-proclaimed CEOs, overnight “thought leaders,” and motivational quotes so cheesy they make a soup bowl full of queso jealous. What started as a professional networking site has morphed into a magic show of smoke and mirrors where everyone sees themselves as a visionary, a disruptor, or the next Richard Branson even if their last job was folding sweaters at an outlet mall retail store.
The problem with LinkedIn is that it has created a culture that rewards mediocrity wrapped in buzzwords, promotes unearned confidence, and perpetuates a cycle of undeserved validation. It’s not just cringe-worthy, it’s downright damaging to the individuals involved, their audiences, the real experts, and the professional landscape as a whole.
I do realize there still is a valid use for Linkedin as a platform, because there are true professionals in their respective fields, but the cringe, pseudo-expert, unqualified “consultant” culture is wreaking havoc on a once useful idea.
So, let’s break it down: why does this happen, what makes it harmful, and more importantly, how can it be fixed?
The Echo Chamber of Unqualified Praise
Scroll through LinkedIn, and you’ll quickly see the pattern:
- Someone posts an article riddled with typos, vague ideas, and “insights” that would make Captain Obvious roll his eyes.
- The comments flood in: “Brilliant work, Darth!” “So insightful, Guinevere!” “This is exactly what the world needs!”
- Meanwhile, anyone with real expertise or discernment is quietly facepalming, wondering if they’ve stumbled into a parallel universe where mediocrity and cringe are celebrated.
It doesn’t matter if the advice is terrible or the logic nonsensical, someone will shower the poster with applause. Why? Because LinkedIn has become less about authenticity and more about quid pro quo back-slapping.
I just read an article the other day that was oozing with spelling and grammatical errors, the thoughts were completely disorganized, there was no upshot or conclusion and I had to read it 3 times to finally get the gist of it. But, true to the culture of cringe that is Linkedin, 3 or 4 people popped in to offer kudos on an article that was basically nonsense. It was like you know what attracts flies. I could hardly believe the praise this article received when any high school or college English teacher would have given that essay an easy F.
The “you scratch my back, I’ll scratch yours” mentality has turned LinkedIn into a toxic positivity loop where everyone pretends to be brilliant, and no one dares to call out the nonsensical bullshit. This isn’t real life. Yes, everyone has moments of great insight, but not everyone is brilliant. Einstein was brilliant, and it only takes one trip to the grocery store where someone parks their cart sideways across the aisle to know that not everyone is brilliant or self-aware.
The Cringe Factory: Where Confidence Outpaces Competence
Let’s be honest, there’s a fine line between confidence and delusion, and LinkedIn users routinely ignore this line. You’ll see posts from someone with 13 weeks of internship experience confidently declaring themselves an “industry disruptor.” A server who worked one summer at a chain restaurant is now offering consulting services on supply chain logistics, hospitality tech stack expertise and menu optimization. They’ve run credit cards through a point-of-sale terminal at a 12 table restaurant, and now they think they can consult on every bit of software and leadership training a major, worldwide hotel chain needs.
And the kicker? They believe it.
The culture of LinkedIn encourages this behavior. It’s a platform where buzzwords like “synergy,” “thought leadership,” and “growth hacking” reign supreme. If you string together enough jargon, people will take you seriously, no matter how hollow your actual insights are.
But this isn’t just cringe-worthy, it’s dangerous. When unqualified people present themselves as experts, they often give bad advice, mislead their audiences, and damage their own credibility in the long run.
The House of Cards: The Downfall of Fake Experts
Here’s the thing about building a personal brand on fluff, it doesn’t hold up when reality comes knocking. And I guarantee you, reality will one day rear its ugly head.
Imagine this scenario:
- A self-proclaimed “hospitality guru” with very little actual experience, other than entry level positions, convinces a struggling business owner to hire them.
- The “guru” implements nonsensical strategies they come up with based on being a server, and not an owner, investor, manager or having any real skin in the game.
- The business fails, the owner suffers financially, and the “guru” quietly removes the title from their profile.
This cycle isn’t just embarrassing, it’s harmful. It ruins businesses, careers, and reputations. And yet, the LinkedIn culture of uncritical praise and relentless self-promotion ensures that the next wave of pseudo-experts is already gearing up for their turn.
How Did We Get Here?
Several factors contribute to LinkedIn’s cringe culture:
- Algorithm Rewards: The platform rewards engagement above all else, which means sensational, exaggerated posts get the most visibility. Substance often takes a backseat to spectacle.
- Toxic Positivity: Criticism is seen as negativity, so people avoid calling out bad advice or unqualified opinions for fear of backlash.
- Networking Overload: People want to grow their connections, so they leave overly flattering comments to curry favor, even when the post doesn’t deserve it.
- Imposter Syndrome Rebellion: Ironically, many users are fighting their own self-doubt by overcompensating with excessive confidence.
The Consequences of Cringe Culture
While LinkedIn’s cringe culture might seem like harmless fun, it has real consequences:
- Damaged Credibility: When everyone claims to be an expert, the term loses its meaning. Actual professionals struggle to stand out amid the noise.
- Bad Advice Spread Widely: Pseudo-experts often peddle simplistic or outright harmful ideas, leading others down the wrong path.
- Professional Fatigue: Genuine users grow weary of wading through a sea of cringe, which diminishes the platform’s value as a professional tool.
- Inevitable Burnout: The people perpetuating this culture often face eventual humiliation when their lack of qualifications is exposed.
How to Fix LinkedIn’s Cringe Culture
While the cringe will never disappear entirely, steps can be taken to make LinkedIn a more authentic and useful space:
1. Encourage Constructive Criticism
Normalize giving thoughtful, respectful feedback instead of mindless praise. If a post has merit, say so, but if it doesn’t, provide constructive input. And don’t be afraid to call out utter nonsense.
2. Reward Substance Over Style
LinkedIn’s algorithm should prioritize meaningful content, not just posts with high engagement. Articles and insights backed by data or experience should be featured more prominently.
3. Teach social media Literacy
Help users recognize red flags of pseudo-expertise, such as vague language, overuse of buzzwords, and lack of concrete examples.
4. Promote Humility
Celebrate authentic stories of growth and learning rather than overblown claims of instant success. Share failures as well as victories to encourage transparency.
5. Call Out the Nonsense (Gently)
If you see bad advice or over-the-top self-promotion, call it out, but do so with kindness and humor. Create a culture where honesty is valued more than empty compliments.
A Vision for a Better LinkedIn
LinkedIn would be a much better platform where people share genuine experiences, learn from one another, and grow together if people would be truly authentic and diplomatically call out bad advice. It could once again become a platform where expertise is earned, not exaggerated, and where genuine humility is seen as a strength, not a weakness.
It is possible, but only if we collectively stop rewarding the cringe. Stop applauding nonsensical bullshit. Stop encouraging people to over inflate their qualifications. Instead, let’s focus on creating a space where authenticity thrives, and professionals genuinely support one another.
LinkedIn doesn’t have to be a punchline. But for now? It’s the ultimate cringe comedy show, and many of us, including myself, are tuning in just for the laughs and entertainment.











